Product Line Owner, Precision Marketing - Senior Director

Company: Sanofi
Location: Cambridge
Posted on: June 25, 2025

Job Description:

Job Title: Product Line Owner, Precision Marketing - Senior Director Location: Cambridge, MA About the Job Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. At Sanofi, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Strategic Context At Sanofi, we are an innovative global healthcare company, driven by one purpose: we chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by turning the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions globally, while placing sustainability and social responsibility at the center of our ambitions. We are committed to delivering next-generation healthcare that patients and customers need, leveraging data insights and AI responsibly to move faster and smarter. Sanofi is leading a global transformation in omnichannel marketing, one powered by data, personalization, and precision. As part of this transformation, we are seeking a visionary Precision Marketing PLO (Product Line Owner) to shape the future of how we engage customers, integrating innovative digital tools and technologies to reimagine marketing. You will lead the design, build, and scaling of our “Precision Marketing Ecosystem” – an AI-driven, data-powered ecosystem that enable hyper-personalized engagement with HCPs, payers and patients. Partner with cross-functional teams (digital/data, medical, marketing, GTMC) to future-proof our marketing model, ensuring personalization at scale, measurable script lift, and competitive launch advantage. This isn’t just another marketing role—it’s the “future-proof” position for how we’ll commercialize drugs in 2030. You’ll build the machine that turns data into scripts, and marketers into growth scientists. It’s the beginning of an exciting journey! We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started? Main Responsibilities: 1. Strategic Vision & Future Marketing Evolution(30%) - Define and evangelize the “NorthStar” vision for marketing transformation, articulating how technology and precision tools will elevate customer experience and drive measurable business outcomes. - Serve as a thought leader on the future of marketing, driving clarity around how digital tools and emerging technologies can transform brand strategy, execution, and measurement. - Report to C-suite on “ecosystem ROI” (e.g., revenue lift, etc.), enforcing the key message of high-impact, culturally-resonated marketing experience. 2. Product Strategy & Build – Precision Marketing Ecosystem build (50%) - Lead the strategy and deployment of precision marketing e2e digital capabilities, incl. data layer , AI layer, activation layer, and Rx attribution layer spanning HCP, DTC, and Payer engagement. - Own “compliance-by-design” (HIPAA/GDPR, FDA 21 CFR Part 11) fully aligned with architect, privacy and legal - Own the integration of next-generation marketing tools into the broader ecosystem, including AI-powered personalization engines, campaign activation/automation, and omnichannel orchestration platforms. - Guide the evolution of the marketer’s role through enablement and tooling, ensuring scalability, efficiency, and personalized reach. 3. Cross-Functional Leadership(20%) - Partner with GTMC, Brand Marketing, and Digital teams to build and align on interconnected Precision Marketing roadmaps. - Clarify roles and responsibilities across teams(digital, data, arch, medical, franchise) to drive accountability and seamless collaboration on shared initiatives. - Collaborate with franchise and market teams to strictly follow global strategy and priority, while balance regional nuances to ensure consistent delivery and value realization. 4. Product Delivery & Vendor Management - Drive the selection of precision marketing solutions(build vs. buy),ensure deliveries are strictly prioritized to complete on time, within budget, and deliver on KPIs. - Manage partnership strategy and execution with external partners (vendors, agencies, analytics/AI providers) to enhance capabilities from time to time.Oversee pilot programs and scale-up strategies for precision media, data-driven content personalization, and journey orchestration. 5. Innovation & Emerging Technology - Stay ahead of marketing trends, technology innovations, and customer engagement models to future-proof Sanofi’s marketing approach. - Champion the testing and adoption of AI, data analytics, and real-time decisioning tools to evolve marketing operations and media buying. About You Required Qualifications: - Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s preferred). - 8 years of experience in digital marketing, product ownership, or marketing transformation in a complex, matrixed environment. - Proven track record leading marketing strategy, personalization efforts, or precision media initiatives in a global organization. - Strong understanding of digital marketing tools and technologies (e.g., AI, analytics, journey orchestration, CDPs, marketing automation). - Excellent communication and stakeholder management skills, with the ability to bridge business and technical conversations. Preferred Qualifications: - Experience in the pharmaceutical, healthcare, or life sciences industry. - Experience managing enterprise-wide digital or marketing transformation programs. - Knowledge of privacy and compliance considerations in data-driven marketing in regulated environments. What Sets You Apart: - A visionary mindset with the ability to turn ambiguity into strategy and action. - Passion for reshaping marketing through technology and data. - Ability to influence and drive alignment across cross-functional teams and senior stakeholders. - Agility in adapting to rapid technological changes and market shifts. - A global perspective with local insights, understanding the nuances of the North American healthcare market. - Deep understanding of the intersection of brand strategy, customer experience, and marketing technology. - Commitment to ethical leadership and maintaining the highest standards of integrity in all aspects of work. Why Choose Us? - Bring the miracles of science to life alongside a supportive, future-focused team. - Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. - Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. - Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. GD-SA LI-SA LI-Onsite vhd All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.

Keywords: Sanofi, Marthas Vineyard , Product Line Owner, Precision Marketing - Senior Director, PR / Public Relations , Cambridge, Massachusetts