3 Days Left! Associate Director, Patient Marketing
Company: Sanofi
Location: Cambridge
Posted on: June 25, 2025
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Job Description:
Job Title: Associate Director, Patient Marketing Location:
Cambridge, MA, About the Job Sanofi Oncology is on a mission to
modernize and strengthen our customer engagement model, allowing us
to deliver transformative therapy to patients and meet the unique
needs our customers in a new way. The new model emphasizes agility,
precision, and deep alignment with the evolving needs of oncology
providers and patients, setting a new standard in cancer care. The
Patient Marketing lead will play a critical role in this by
developing and executing a personalized engagement strategy that
creates a connected and meaningful experience for patients. This
role ensures that channels and content are tailored to meet patient
needs, driving impactful and supportive interactions across the
patient journey, and aligning with brand objectives. This role
reports to the US Oncology Head of Marketing. We are an innovative
global healthcare company, committed to transforming the lives of
people with immune challenges, rare diseases and blood disorders,
cancers, and neurological disorders. From R&D to sales, our
talented teams work together, revolutionizing treatment,
continually improving products, understanding unmet needs, and
connecting communities. We chase the miracles of science every
single day, pursuing Progress to make a real impact on millions of
patients around the world. Main Responsibilities: - Develop a
comprehensive patient engagement strategy and plan, aligning
efforts across channels to provide a seamless, personalized
experience. - Lead all patient education initiatives related to the
launch of the subcutaneous formulation of Sarclisa with a novel
on-body delivery system. - Leverage patient insights to create
supportive and empowering engagement tactics that resonate with
patients' unique needs. - Serve as the single point of contact for
collaboration with Patient Support Services (PSS), ensuring
alignment and coordination of patient engagement activities with
marketing engagement. Lead the creation and execution of
patient-centric campaigns that align with the brand’s objectives
and therapeutic goals. - Develop messaging that is clear,
empathetic, and tailored to foster patient understanding and
empowerment. - Design and deploy a strategic content plan and
channel mix to maximize reach and engagement with patients. -
Oversee the development and management of patient-facing product
websites, banner ads, apps, etc., ensuring they are informative,
accessible, and engaging. - Lead patient ambassador programming /
patient centered events - Monitor engagement and performance
metrics to assess campaign effectiveness, using insights to
optimize strategies and resource allocation. - Continuously adjust
and refine content and channel approaches based on performance data
to enhance patient experience and outcomes. - Work closely with PSS
and PAPA teams to integrate support offerings and improve patient
access to resources, enhancing overall patient experience and
satisfaction. About You - Bachelor’s degree required; advanced
degree in business or life sciences preferred. - Marketing
experience required. Oncology experience preferred. - Exceptional
communication and analytical skills, with a focus on high-impact
execution and results. - Proven success in customer-centric
marketing strategy development and cross-functional leadership. -
Ability to travel up to 33%. Why Choose Us? - Bring the miracles of
science to life alongside a supportive, future-focused team. -
Discover endless opportunities to grow your talent and drive your
career, whether it’s through a promotion or lateral move, at home
or internationally. - Enjoy a thoughtful, well-crafted rewards
package that recognizes your contribution and amplifies your
impact. - Take good care of yourself and your family, with a wide
range of health and wellbeing benefits including high-quality
healthcare, prevention and wellness programs and at least 14 weeks’
gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates
are Equal Opportunity and Affirmative Action employers committed to
a culturally diverse workforce. All qualified applicants will
receive consideration for employment without regard to race; color;
creed; religion; national origin; age; ancestry; nationality;
marital, domestic partnership or civil union status; sex, gender,
gender identity or expression; affectional or sexual orientation;
disability; veteran or military status or liability for military
status; domestic violence victim status; atypical cellular or blood
trait; genetic information (including the refusal to submit to
genetic testing) or any other characteristic protected by law.
GD-SP LI-SP LI-Onsite vhd All compensation will be determined
commensurate with demonstrated experience. Employees may be
eligible to participate in Company employee benefit programs, and
additional benefits information can be found here.
Keywords: Sanofi, Marthas Vineyard , 3 Days Left! Associate Director, Patient Marketing, Healthcare , Cambridge, Massachusetts
